Kabali Hype Reason: Media or Teaser?

Tamil Superstar Rajinikanth's 'Kochadaiyaan' and 'Lingaa' were failed at the box office miserably. Even then, his latest offing 'Kabali' has got enormous hype which led the movie's rights being sold out to astronomical prices...
Kabali Hype Reason: Media or Teaser? kabali,hype,media,teaser,tamil,pa ranjith